1. Become intimate with The PLEDGE™ (1.5h)

 

We will cover the following essential aspects: philosophy of the system, its structure, beneficiaries, online compliance platform, and guidelines.

 

2. Deep dive into the criteria (2.5h)

 

Detailed review of the 95 criteria articulated around 7 key pillars. Examples of evidence will be shown during the session, as well as indications of how to implement effective changes in the restaurant’s operations.

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3. Accompany your customers (3h)
 

We will breakdown this module in 3 sub-parts:
 

• a) How do you train your customers, reviewing how to prepare and run the kick-off workshop (info needed, location, material, participants), what material you should use, how do you execute and what should be the expected outcome.

• b) How to guide them during the journey, in particular the “mid-term compliance check” (to assess advancement, advising and setting the deadline for project), the final mock-audit, and what tool you should use for each step.

• c) How to communicate, to learn how to work with the MarCom team (and culinary team, BEFORE and AFTER the audit results are out (review of the toolbox, of existing touchpoints, and design of the Action Plan).
   

4. Develop your market and Grow The PLEDGERS’ Community (3h)

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We will give some keys to promote the benefits of The PLEDGE™ and to market yourself as a Food Waste Consultant. You can have the best tools and process in hands, but if you do not know how to attract and convince users, you will not grow your business.

For this we will taking 2 different angles:
 

Direct sales:

• Define your market and targets, based on your existing network

• Promote the benefits of The PLEDGE™ and the value of your consulting support

• Adapt your selling techniques to individual targets to increase your sales rate

• Appropriate our commercial tools (the pitch deck, the online platform, the toolbox, case-studies, videos, FIT, etc.)
   

Soft sales:

• Built new fruitful partnerships with the local ecosystem of food waste solution providers

• Leverage on the possible bridges with University and academics (The PLEDGE™ open-source projects)

• Share knowledge and resources through useful content marketing that you will share on social media (network effects)